How to create a corporate YouTube channel from scratch
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| How to create a corporate YouTube channel from scratch |
In this post, you will see step-by-step how to open a YouTube channel from scratch, optimizing the settings and taking care of the design: you'll be amazed at how easily and quickly you can create one. Throughout the process, keep in mind who your personal buyer is, and what the channel will do: it will be easier to build something that fits your needs.
First of all we create a new channel: if you don't already have a channel, try to take any action (I like it, sign up) and YouTube will ask you to create an account; otherwise go to the settings of your existing channel, and in the "account" section click the link "view all my channels or create a new channel".
At this point, click "create new channel" and we are ready to start.
# 1 Name for YouTube channel
The page you will see now will ask you to name the channel. The most obvious thing is to give the name of your brand, but if the channel takes on a particular function (for example, if you plan to publish exclusively video-news in your sector), you can play on it and create a more distinctive name.
I, who will have to create a corporate channel, with contents that will mainly integrate others on our site, I will simply call it Archimedia. I click on "Create" and here I have just generated my new channel by generating a YouTube account.
# 2 YouTube channel icon and logo
The icon is the "profile picture", and therefore it is the face of your brand, which we will find not only on the channel page, but under each video you upload.
As for the name, you should customize the icon according to the contents we're going to upload. If it is a simple company channel, the logo is sufficient, if instead it is something more specific, you can adapt the logo so that you understand the different nature of the product that you will populate on the channel.
Avoid writing, like payoffs, or logos that are too developed because the icon is very small and round. Focus the logo (or its distinctive character) in the center of the image and strip it of writings, especially those that are too small. In the example below you see on the left the icon of our channel; while on the right, as it would be if we loaded the logo without modifications.
# 3 YouTube channel graphics
The banner you find above your channel is an excellent opportunity to show a little personality. Chiara, our art director, has created a very colorful and captivating pattern that in its simplicity attracts attention. You have to be very creative with the graphics for the YouTube channel.
As you can see, we have concentrated the information at the center of the image, for a very specific reason: the graphics will have to appear on devices with different dimensions and ratios, and depending on the device it will be cut and resized.
If you don't know how to create graphics, we have created a template that you can download from this link to get a guide on where to insert the most important elements: Download the Channel Graphics template.
Once this is done, it will be sufficient, from your channel page, to click on "customize channel" and then on "add channel graphics" and load it.
# 4 Description of the YouTube channel
Give a welcome message to those who, for the first time, visit your channel. Write who you are, what you do and above all what you are going to publish. In addition, you can also enter an email address to be contacted.
Don't forget to enter the address of your site and the links of your social profiles under the description, in the "link" section.
Now, before moving on to the other steps, verify your account by associating a valid phone number, so as to unlock all the features and tools of your channel. Go to https://www.youtube.com/verify to get it right away.
# 5 Layout to Personalize the YouTube channel
Your out-of-the-box channel looks like a list of videos and playlists. It's not very appealing, is it? There is a command that allows you to reorder the contents of your channel so that you can choose featured content and a trailer to entice visitors to sign up.
Go to your channel and click on the gear next to the subscribe button, a window will open where you will need to mark "Customize your channel layout". By doing this you can add a trailer, sections and video playlists to better show your content to your visitors.
# 6 Thumbnail
The thumbnail, or preview image, is a FUNDAMENTAL element of each video: it is the business card, which will entice you to click on the video to view it.
Although thumbnails should be customized for each video,
having repeating elements make them instantly recognizable.
For this reason, before publishing anything, he studies a
template that combines fixed elements with variable elements. For example, on
our thumbnails, the square with the title, the logo and the pattern remains, as
the photo in the background changes from time to time.
Now all you have to do is upload the image when loading new
videos, or in the settings of those already loaded.
# 7 Default settings
Now that we've taken care of the look of the channel, let's
take a look behind the scenes, starting with the default settings.
If in the description you often enter some information, like
your website, and always add the same tags, you can set some default
values that will appear by default at
each upload.
To set them, just go from the studio creator to "Channel",
and to "default video settings loaded". Here you just need to add the
text that will appear automatically at each upload.
# 8 Watermark (branding)
To brand your content, go to "channel", and then
"branding. From here you can upload an image in PNG that will appear
during your videos, or at a time you can set.
This watermark, not only will brand all your videos without
you moving a finger, but it will also be interactive on the desktop and allow
you to subscribe to the channel by hovering over them with the pointer.
# 9 Google Analytics
If you already have a Google Analytics account to monitor
your site, you may want all the insights in one place: there is the possibility
of connecting your channel very
Here, in the last entry, just enter the tracking ID and
you're connected! Now all insights and statistics will flow into your Analytics
dashboard.
# 10 Managers
Do you want to leave your channel to your collaborators, so
as to dedicate yourself to the conception of the contents? Without you sharing
your Google account with them, you can invite 3 types of collaborators:
Owners can perform almost all actions and control account
managers;
Managers can use Google services linked to the brand such
as, for example, sharing photos on Google Photos or posting videos on YouTube.
Communications administrators can perform the same
operations as managers, but cannot use YouTube.
Each collaborator will access your channel with his account:
to add or remove one go to the channel settings, clicking on the gear next to
the word "creator studio", and going to "add or remove
managers".
A window will open from which you will click on "manage
permissions", then on the icon at the top right to add one, entering your
email address and the privilege you want to assign to it.
The channel is now complete. As you have seen it is very
easy and fast to get an organized and captivating channel for your content.
Now you just have to upload videos to YouTube. First,
however, I suggest you read YouTube SEO: video optimization in 8 steps, so you
will know how to optimize SEO not only your blog, but also all videos, appear
on search engines and scale the SERP.
If you don't know what to start with, you could collect the
reviews and opinions that your customers express for your company: not only
will you be brand aware, and you will nurture new prospects, but you will
retain your current customers and make them feel important to your company!
Download the free guide on the 25 things you need to have on
your website, to find more information on video reviews, and how to maximize
your site.
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